Branding, Packaging, Smart Slider

Infinit Premium Wine – naming and design

I have been working for some time to create this new wine. The original idea was to celebrate 100 years of Romanian history, without being too literal. I wanted to create or be inspired by something iconic, closely connected to the country’s history.

The naming i came up with is INFINIT, a Romanian word meaning forever or infinity. Also the name is linked to Brancusi’s famous “Infinity Column”.

The main design concept focuses on a Pentagram morphed from a Hexagon inspired by the same “Infinity Column”. The logotype is bold italic and simple allowing the design to breathe.

The wine is a premium, limited edition reserve, a batch of 2000 bottles.


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